Modern Prospecting Episode 5: How to Build a 50-Meeting Pipeline from One LinkedIn Post

Modern Prospecting

#5: How to Build a 50-Meeting Pipeline from One LinkedIn Post

In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of Zeer.AI?, whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider?s take on why the old playbooks no longer work?and what needs to change. We get into it all: why B2B buyers are harder to reach than ever, how Zeer.AI?is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today?s noisy, AI-saturated landscape. Santosh doesn?t just talk theory?he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever. If you?re a startup founder, sales pro, or just curious about the future of prospecting, this one?s packed with practical insights and hard-won wisdom. Chapters: 00:00 – Introduction 00:13 “Unique Industry Insight Expertise” 03:20 – GTM Playbook Broken: Seeking Solutions 07:06 – Evolving Challenges in B2B Prospecting 12:25 – Evolving Market Trends and Parity 15:18 – AI-Driven Solution Collaboration Platform 19:11 – “Startup Founder Embraces Sales Mindset” 22:31 – Navigating Rising CAC in SaaS 24:25 – Building Buyer Loyalty Through Tribes 28:30 – Automated Engagement for Targeted Outreach 32:32 – Importance of High-Quality Content 35:13 – Efficient Content Creation Strategy 39:57 – AI’s Impact on Vendor Competition 42:18 – Evolving AI-Driven Sales Tools 44:36 – “Solitude Experience and Future Discussion” 47:07 – Humanity vs. Machine Performance 48:13 – Outro
Episode Guest
“True transformation requires daring risks and the courage to build something new.”
– Santosh Sharan
Connect with Santosh Sharan
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